AAAA+Special

How do you communicate an idea?

 * 1) Communication involves negotiating meaning among all parties.
 * 2) We research, we do not guess. (This includes testing our ideas.)
 * 3) We try to involve all senses.
 * 4) We document the information that results from our process. ("Practice does not make perfect, process does." - Von Glitschka)

"It said that practice makes perfect. I disagree. If your creative process is flawed then all practice does is make you a consistent purveyor of marginal work."

"Remember, practice doesn't make perfect, process does."

- Von Glitschka

//Process Von Glitschka Uses This Process//

 * Prepare and research.
 * Create a project brief (creative brief).
 * Think creatively.
 * Word Association
 * Mind Mapping
 * Before, During, After


 * Expand your thinking (read).
 * Select appropriate style.
 * Use reference material.

Doodling

Sunni Brown (author of The Doodle Revolution TED talk) http://www.ted.com/talks/sunni_brown.html

Research Study (about the benefit of Doodling to retain information) http://content.time.com/time/health/article/0,8599,1882127,00.html

Tyler Corbett on Dribbble
http://dribbble.com/CTCorbett

1. Building a Business

 * Sole Proprietor
 * LLC
 * Tax ID

2. Building a Brand
http://www.roger-menezes.com/post/14035115285/brand-is-a-lagging-indicator-of-company-culture

“Your brand is a lagging indicator of your culture.” – Tony Hsieh, Zappos

Goodbye Microsoft, Hello Facebook
http://worldofsu.com/philipsu/goodbye-microsoft-hello-facebook/

3. Trademarks
http://www.uspto.gov/

4. Copyright

 * Images (licensing to use images on Web)
 * Instagram (wanted to use images for marketing)

5. Social Media Business Presence

 * Facebook
 * Twitter
 * Dribbble
 * LinkedIn
 * Behance
 * Pinterest

.