AAAA Special

How do you communicate an idea?

  1. Communication involves negotiating meaning among all parties.
  2. We research, we do not guess. (This includes testing our ideas.)
  3. We try to involve all senses.
  4. We document the information that results from our process. ("Practice does not make perfect, process does." - Von Glitschka)


"It said that practice makes perfect. I disagree. If your creative process is flawed then all practice does is make you a consistent purveyor of marginal work."

"Remember, practice doesn't make perfect, process does."

- Von Glitschka


Process Von Glitschka Uses This Process

  • Prepare and research.
  • Create a project brief (creative brief).
  • Think creatively.
    • Word Association
    • Mind Mapping
    • Before, During, After

  • Expand your thinking (read).
  • Select appropriate style.
  • Use reference material.


Doodling

Sunni Brown (author of The Doodle Revolution TED talk)
http://www.ted.com/talks/sunni_brown.html

Research Study (about the benefit of Doodling to retain information)
http://content.time.com/time/health/article/0,8599,1882127,00.html





Tyler Corbett on Dribbble

http://dribbble.com/CTCorbett


1. Building a Business

  • Sole Proprietor
  • LLC
  • Tax ID



2. Building a Brand

http://www.roger-menezes.com/post/14035115285/brand-is-a-lagging-indicator-of-company-culture

“Your brand is a lagging indicator of your culture.” – Tony Hsieh, Zappos

Goodbye Microsoft, Hello Facebook

http://worldofsu.com/philipsu/goodbye-microsoft-hello-facebook/



3. Trademarks

http://www.uspto.gov/



4. Copyright

  • Images (licensing to use images on Web)
  • Instagram (wanted to use images for marketing)



5. Social Media Business Presence

  • Facebook
  • Twitter
  • Dribbble
  • LinkedIn
  • Behance
  • Pinterest


.